For most people, learning and education are not fun things when they think about it. However, humans naturally enjoy learning, it’s just that our view of education and learning has been warped by the formal education system that emphasizes performance over actual learning, and frequently seems to drain the enjoyment from learning.
For companies, apps and conferences that are education or learning-based, the challenge is to fight this mentality and create a sense of enjoyment, excitement or fun that learning can bring, and to engage the visitor in that experience.
Creating an engaging website can be done through numerous different avenues, like in these sites:
Kualoa Field School
Curious Little Apps