In web design, managing user attention is incredibly important. Users typically have very short attention spans, and aren’t interested in reading large amounts of text. So when creating text for your website, it’s important to both maintain a visual hierarchy and utilize text effectively.
By using heavy weight or large text, the user’s attention can be drawn to the most important aspects of the site, and by using progressively smaller text, it establishes a visual hierarchy of importance for the eye to follow.
The most common place for big text to appear is in the header, because the header is also the first thing the user sees. In this post, we’ll look at some examples of big header text in web design: