Description

Nokia In-Store AV contentInitially inspired by South Park's "Quest for Ratings" episode, "Supercuuute" is a study in the pure joy and delight that baby animals, specifically puppies and kittens, elicit from the viewer. Graphically shot against a black backdrop, the individual portraits of each little baby mesmerize and transfix one with the innocence and preciousness of new life. One cannot help but feel happy in the presence of such adorable creatures.GH avisualagency then juxtaposed each animal with a specific Nokia phone, alluding to each phone being like one's new pet. Renowned sound designer Brian Emrich (Requiem for a Dream, Pi, Phone Booth, One Hour Photo) accentuates it all with his slightly nostalgic, exuberant soundtrack. "Supercuuute" is geared toward environmental therapy, based upon the idea that smiling releases endorphins in the viewer's body, providing a natural high.Credits:Creative & Art Direction: GH avisualagencyConcept: Derek Lerner & Annie OkDirector: GH avisualagencyAssistant Director: Annie OkProducer: GH avisualagencySound Design: Brian EmrichDP: Greg Brunkalla & GH avisualagencyCasting: Judy Brown & Annie Ok http://www.ghava.com

Channel: Pets & Animals Uploaded: November 30, 1999 at 12:00 am Author: GHavisualagency

Length: 05:00 Rating: 5.0 Views: 2983

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