Description

Newspapers, magazines and other key media are downsizing—and using freelancers, stringers and other contributors to fill the news hole. The upshot is that bad news for mainstream media may actually be good news for PR—if you can find, target and build relationships with the nations most successful freelancers. Long considered the back door to front page coverage, the best freelancers enjoy extensive networks of top press contacts—including those youve given up as lost causes or tough hits. Whats more, these trusted contributors know exactly what the widest-reaching outlets want, and how to craft pitches that work. Thats because their daily bread depends on getting the nod from editorial gatekeepers who usually wouldnt give a PR pitch a second look. Learn the secrets of their success by joining this exclusive panel of top freelancers—many with brand-name bylines. Theyll share how they craft winning pitch letters (and how you can do the same), how to make the jump into their Rolodexes—and how best to work with them and their freelance colleagues across the country so you, too, can finally win the ink you, your client, product or service deserve.

Channel: Education Uploaded: November 30, 1999 at 12:00 am Author: BulldogReport

Length: 03:54 Rating: N/A Views: 3

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