Description

Can the right font make the difference in a media-driven election? Barack Obama's campaign is increasingly using the font Gotham for their "Change We Can Believe In" banners and other material. In this outtake from Gary Hustwit's 2007 documentary "Helvetica", type designers Jonathan Hoefler and Tobias Frere-Jones discuss the creation of Gotham. The font was originally commissioned for GQ Magazine, and the list of qualities they were looking for then sounds surprisingly Obama-esque now. http://www.helveticafilm.com/b...

Channel: News & Politics Uploaded: November 30, 1999 at 12:00 am Author: swissdots

Length: 02:01 Rating: 4.647059 Views: 41810

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