Typography is key in many forms of design, perhaps none so much as web design. A website’s typography has to be easy to read, but also match the overall design style and make a visual statement about the website, brand or person.

Many times, typography is most important as a call to action. The size and style of text helps govern the visual hierarchy, and establishes action and attention areas within the design.

Using big typography is a great way to draw attention, and when somewhat exaggerated, the effect can have quite an impact, such as in these designs:

MoreSleep

Ryan Michael Kelly

Girlfriend

Ignition Creative

Scriptogram

Design Week Portland

Stephen Caver

Austin Beer Works

Index STD

Red Logo Associates

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