Typography is key in many forms of design, perhaps none so much as web design. A website’s typography has to be easy to read, but also match the overall design style and make a visual statement about the website, brand or person.
Many times, typography is most important as a call to action. The size and style of text helps govern the visual hierarchy, and establishes action and attention areas within the design.
Using big typography is a great way to draw attention, and when somewhat exaggerated, the effect can have quite an impact, such as in these designs:
Ryan Michael Kelly
Design Week Portland
Austin Beer Works
Red Logo Associates