A package needs to fit the product that it contains. A package can consist of a variety of elements, from a simple label and wrapping, to a solid container or surrounding case, cup or box.
In multiple ways though, the package needs to fit. First, the package must be capable of containing and protecting the product so that it is not damaged or otherwise altered while waiting to be sold. Therefore, packages must be sturdy, capable of protecting from heat or light, or otherwise protective. Also, packages must fit the brand, and also make the product appealing in as many ways as possible.
Here’s some very fitting examples of packaging design:
Coffee & Kitchen
Mestres Coupage Blue Fin
Blue Hill Yogurt
Lapp & Fao Chocolate