Most of the design that people think about is web design, or graphic design, or maybe advertising design. But the thing is, we all interact with design on a daily basis, whether we are designers ourselves or just enthusiasts.

Every product, technological device, gadget and automobile we interact with, among other things, has a focus on design. The aesthetic of a product is crucial for sales success, which is one of the reasons that car models are constantly getting makeovers, and why Apple spends a ton of money on product design.

But there’s a difference between a functional and acceptable gadget design, and a truly fascinating gadget design, and here I’ve selected some technical product designs that I find fascinating.

Surfacide

Metro USB Money Clip

OCDock

Nike Hindsight

Syber Arm

Data Lock

Lexus

Stream Modular Computer

Future of Search

Fluid Smartphone