Most people who are not directly involved in web design tend to think that designers choose colours as per their whims and fancies. This is not at all true. There are a whole lot of concepts that go into selecting the colour scheme for a website.
To start with, even if the copy is well written, yet the choice of the right font can make a significant difference to the readability. The font colour has to be carefully selected to ensure that the copy is readable as well as visually appealing.
The target audience is another factor that affects the choice of colours. A corporate website, for instance, would contain sober and professional looking colours. While a lifestyle website targeted to youth might include jazzy and bright colours.
The colour scheme is most often decided based upon the brand assets of the company. Most good organisations have specific colour codes that they use upon all their communications including brochures, catalogues as well as websites. In such cases, the designers have little choice in deciding upon colours, except for choosing the right combinations. Here again, what matters is the skill and conceptual knowledge of the designer while selecting the right colour combinations that engage the audience.
One important point that must be remembered is that the colours and designs on a website are not mere eye candy. In fact, the communication is complete when copy and design work in tandem to create the right affect. This is indeed an important concept for any web design company.
