London …#34; xx April 2008 …#34; Web Technology Group (WTG), the innovative business consultancy, has been selected to speak on User Experience (UX) at the Information Architect (IA) Summit 2008, held from 10-14 April at the Hyatt Regency in Miami. Margaret Hanley, Head of Consulting and an expert on web usability issues at WTG will speak on several topics at the conference, including:
• Peer coaching …#34; support for UX managers (12 Apr, 2-4.45pm). In this session, Hanley will help develop and facilitate coaching relationships for usability experts that build trust and an ongoing network of support for the attendees. • Testing for advertising effectiveness (13 Apr, 10.15-11am). Hanley will examine the role of user research in determining where and how advertising should sit in modern website design. • Developing junior programmes in UX teams panel discussion …#34; (14 Apr 1.30-3pm). Hanley will share WTG’s experience of developing specialist skills in UX teams in-house in a discussion around the need for specialist UX skills.
Margaret Hanley has worked as a user experience leader and manager over the last eight years in companies including the Yellow Pages in Australia and Argus Associates in the US. In the UK, she has worked as Information Architecture Team Leader and Executive Producer at the BBC and Head of User Experience at DNA, a division of Avenue A | Razorfish. She is an expert on usability issues and has worked in small and large teams alike.
“The IA Summit is an excellent forum for sharing the experience of consultants and usability experts around the world,” says Hanley. “We’re facing a whole set of issues as the web continues its evolution from a home to brochureware and simple news dissemination services to a virtual world full of rich, interactive applications for consumers and businesses alike. I’m honoured to have been selected to present and look forward to discussing the issues businesses are facing in developing and delivering successful, engaging web applications with my peers.”
About the IA Summit The IA Summit is the premier gathering place for those responsible for the structural design of shared information environments; those who dabble or dive into the art and science of organising and labelling information to support usability and findability; and those interested in the community of practice that brings principles of design and architecture to the digital landscape.
The Summit is a community conference, sponsored & run by ASIS&T and planned by a hard-working group of volunteers from IA and like disciplines. The conference program is heavily influenced by feedback from the previous year’s summit and blind peer reviews of submissions.
About WTG WTG is an innovative business consultancy focused on designing flexible solutions using internet technology to meet the needs of clients. Its expertise extends from strategic consulting, through impartial technology selection and bespoke application development, to complex data integration, hosting and application management. WTG has an excellent track record of working with blue chip corporations and large public sector organisations to deliver complex and mission critical solutions, fast. Its customers include Baker Tilly, Hilton Hotels, The Home Office and Aviva. For more information, please see www.webtechnologygroup.co.uk.
ENDS
For further details, please contact :
Brands2Life Claire Booty / Amy Watt T: +44 (0) 20 7592 1200 wtg@brands2life.com
