First and most important is to review the testimonials and/or personal opinions of those who are currently utilizing, or have previously utilized such programs. There you'll find solid information as to what the program can and can't offer you.
Once you've reviewed substantial information from at least 3-5 such programs, you'll have a good idea as to what program(s) are offering a fair price for their services, as well as what services are being offered.
Web building services can be expensive. It's very difficult to quote a fair price, as services, and quality of services, can vary tremendously. This is especially true for those who choose non-packaged services to build a site. Non-packaged meaning purchasing services from various different sources to build your site.
Packaged services will provide a much better bang for your buck. With packaged services you'll enjoy services from a one-stop-shop type of resource. Web hosting, site and traffic building resources, as well as customer service and forum assistance, are usually included in the packaged services.
From my personal past experiences, I highly recommend the packaged services. There are a few very highly rated programs that can literally lead the inexperienced future webmaster by the hand from concept through completion of his or her site.
I'd also recommend a program that offers a solid money back guarantee so you can essentially experiment risk free. This is the way I operate to filter out the good from the bad options. I've done quite a bit of filtering over the years.
Don't be afraid to ask for discounts or promotional offers. You can't get what you don't ask for, but most importantly at least ensure you have a money back guarantee.
Most programs have annual renewal fees. This is typical when building and maintaining an internet business. If you're comfortable with the program and the services offered, and your website experiences at least some success in your first year, it's usually a bit easier to pay renewal fees.
As with legitimate offline businesses, legitimate online businesses will take time to turn a profit as well. It all depends on an individual's passion, determination, and dedication to his or her new business. Usually, the longer you stay determined to succeed, the more likely it is that you will.
