It's hard to identify what information is the most important, and what can be left out. I will keep it simple. It's all about the customers and visitors of your client.
Here are two rules to follow so your clients customers will love you. Hopefully.
1. Readability - This is vitally important in determining the success of your website. Each browser may display your site differently due to the different default formatting that each browser applies to the style sheets (CSS). To overcome this make sure your message is consistent no matter what browser is used. I always recommend checking your site in all browsers, and adjust accordingly. My own web design company, Ardis Creative, selects the most appropriate CSS style sheets which contribute greatly to browser compatibility. We also select universal fonts so that the style and design of the content of your site will be consistent throughout all browsers. Content is important in multiple levels. Utilizing a copy writer can help you say what you want, without hurting your brain. They quickly get to the point at the same time maximizing your clients search engine optimization. This will help drive traffic to your clients site, and when people arrive they will be glad they came. Ardis works closely with professional copy writers to help fill your website with the most valuable information " just what your customers want
2. Usability " This is vitally important in determining the success of your website.
Not all people are equipped to view flash. To make sure your website doesn't look naked when your flash isn't viewed, make sure your customers see something. We are placing text in the place of flash to make sure your website is continually communicating to your customers. If you have to do a large website, make sure the navigation isn't too complicated. Users may feel overwhelmed and not able to get back and forth from pages they find interesting. If they feel too overwhelmed they will abort the mission We always use bread crumbs to highlight the user’s path so they can easily identify where they have been and how to get back. This way they won't ever get lost and cooked inside a witch’s oven. Test the website and test it often. You should probably do this, but more importantly you should test your links and make sure they are working. Broken links make me and your customers angry. It's a waste of time, and time is money. Thinking about your website through the eyes of your customers will greatly improve the success of your website. If it is easy to use and readable by all, there are more chances that your website and ultimately your business will be successful.
