However, it's important to understand how social networking sites effect your SEO. Some experts are claiming that search results are becoming less relevant, and that using social media networks to build recognition is the way to go.
Although using tools such as MySpace, Digg, and del.icio.us to boost your SER (Search Engine Ranking) is time-consuming, they are well worth the effort. If you are taking advantage of social marketing because of the benefits of virtual word-of-mouth, your content and back links will multiply too. This means that your organic results will go up as well.
