The first step in preparing for the creation of a website - no matter who designs it or what it's for - is determining the site's basic functions and purposes.
The usual functions that websites serve are:
- Improving trust and image of practices or business - Not having a website these days or having one that portrays an unprofessional or otherwise negative image is not a good sign to prospective customers or clients.
- Bringing people in from the internet - No matter what you sell or offer, there are many people already searching for it on the internet. Lacking an internet presence means web searchers won't be finding or hearing about you or your business.
- Attracting more offline customers - Many people will not make purchases from a person or company that they are unable to learn about or research on their own, or without dealing with representatives.
- Providing a 24/7 storefront to inform, build confidence and sell - While you are sleeping and your business or storefront is closed - your website is always available to persuasde and convince, allow transactions or submissions of forms, or simply provide information.
Websites serve various functions depending on their purposes and goals. Specific to your practices, business, or services, you will want to create a website that offers your target audience what they want to see, and that is presented in a manner that persuades them to buy your products, contact you for information, or whatever other goals you may have for your site.
A quality website developer will consult with you regarding your goals and desires and inform you of the possibilities, but as the quality and skill of webmasters greatly varies I strongly suggest getting numerous opinions if you don't like the responses you are getting from one, or are told something simply is not possible.
Planning your website and understanding your goals and desires helps you best prepare your project and put it to life with your preferred website developer.
Planning your Website - Understanding your goals and desires
Certain aspects of your website should be carefully planned in order to best establish an internet presence that meets and exceeds your goals, and most website designers will therefore want to work with you to determine the proper solutions for your project.
It will be better for both you and your designer if you have thought about certain aspects of the project in advance, including:
- How do I want my website to look? How flashy will it be?
- Who will be providing the design and any graphics or other media?
- What will the website say - which categories and pages do you want and how many?
- How will the website be structured?
- Who will be providing the informational content, including any text? Do you want help writing or developing content?
- Will your site require regular updates? Would you like to make changes or updates yourself later on?
- Will you be selling something online? If so, what? And how will you want your transactions to be made?
- Will you need a database to store or retrieve information?
- Will you want any form submissions or other functions?
- Will you want users to be able to or required to log in for certain or all aspects of your website?
- Will you want to take advantage of internet marketing for increased traffic and business?
- What is your timeframe and budget?
- What are your desires and expectations for your internet presence?
Once you have planned the basics of your website you will want to find the right website consultant or web development company for your project.
Some consultants and companies specialize in most aspects of online presences, and will assist you with any or all of the above points to best establish and grow your website. Others work on just one or several areas of developing websites or online presences.
The right choice for your project will depend on your particular range of services offered, the competition you will face, the market potential, your budget and timeframe, and various other factors.
Choosing a website developer can be quite an overwhelming process, as the only people who can spot a good web developer are usually good web site developers themselves - while a website appears to most people as simply presentation and function - the truth is the elements most detrimental to any online presence's success are things that most people and even most website designers overlook or are often simply unaware of.
