As internet is a visual and psychological medium so color combination is very important in web design, on the internet we don't deal with face to face selling. The interpretation of words, images, and diagram on your website has by far the greatest impact on your visitor and thus becomes the most communication and sales tool.
Another important factor in web designing is color combination. The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Some of the common colors are given below that can invoke emotion in people RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure. BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism. GREEN is associated with money, nature, animals, health, healing, life, harmony. ORANGE is associated with comfort, creativity, celebration, fun, youth, and affordability. PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams. WHITE is associated with innocence, purity, cleanliness, simplicity. YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness. BROWN is associated with earth, nature, tribal, primitive, simplicity. GREY is associated with neutralality, indifference, reserved. BLACK is associated with seriousness, darkness, mystery, secrecy. We can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors. Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
