While a visitor is on your Online shopping portal the first thing that he should understand from your website is the prime objective of your site. If the prime objective is to buy a bunch of flowers he should be directed to the flower section through such an imaginary path which will give him an overview of other things that your website has, and what other service he can avail.
It is easy to open a shopping portal website, but to conduct sales through these shopping portals is quite a taxing task. It is the job of a good e commerce or shopping portal designing to lead the visitor to their desired place in just a click. In order to do these, the portal designers often use techniques that are unlikely to be used in other non-commercial websites. One such technique is the use of sales letter. On such web pages, the only external link is the link to the order form. This is known as sales letter pages, which direct the visitor to the sames page directly.
The concept of shopping portals is similar to our real life shopping malls. Where there is variety to see and buy, similarly an Online shopping portal cannot be restricted to just one product or service. It must have a whole range of products and services which the user can choose from. Here lies the skills of good shopping portal designing which will lead the users from one section to another, keeping his interest intact.
A perfect shopping portal designing project will have two task successfully accomplished. First, the generation of sales or lead and second the re-visit ratio of the traffic that flows in. Your shopping portal is successful only when people are ready to return to it again and again to but your products.
