It's important when you create a website to make sure that the site information is easy to read. If the page background is a dark color, the text should be light; if the page is light, the text should be dark. Although conflicting colors may initially catch the eye, the eye will soon tire of them. Likewise, the eyes will become quickly strained if the font size is too small, and you will quickly lose any chance of repeat visitors. It is always a good idea to get a second opinion on your design before actually publishing your site.
Since you are familiar with your site, you might not notice the difficulties that a visitor may have in navigating your site. Make sure that you have a readable design as well as a clear layout. A site map, as well as clear navigational guides, will also be helpful.
You would like to have multimedia items such as pictures, music, video and interactive elements in your website to make the site attractive. If this is the case it is advisable to keep them in separate pages; for example a photo gallery for pictures, page with audio or video clips etc. The purpose for which this is recommended is due to the fact that multimedia elements require faster internet connections and many people still use slower connections.
Also, when you create a website with music or video, try not to have them play automatically. Many older sites are guilty of this; they might play MIDI files, for instance, when a visitor first clicks over. This may be cute the first time, but upon repeated visits it quickly gets annoying. Let the user control whether he or she wants to hear it.
Often one of the stipulations of web hosting is that you carry advertisements on your site. Although this may not be anything you can change, keep in mind that if you create a website that includes an overabundance of advertising, it may turn visitors away. If advertising is a must, check with your hosting service to see if you can at least select what type of ads will appear, as advertising having some relevance to the subject of your site is better than random ads. It may also be possible to select the format of ads, whether they are text, banner, pop-up or sidebar. Just as you have different preferences, so do your site visitors, so choose carefully.
Once you've followed all these tips and have a site that's readable, easy to navigate, view it in different browsers. Internet users use several different programs, and what works on the browser you use may break or look bad in another browser. It takes some extra time, but it's worth it to make sure that your website gives the best possible impression!
