1. Use simple fonts; this is one of the first things that catch a visitor's eye, so fonts that are appealing to the eye as well as easy to understand can serve your purpose well. Do not use fonts that are too elaborate. For emphasis, you can set them in bold, though.
2. Use simple colors and attractive graphics. Another thing that catches a person's attention is the graphics you use for your website. While animated and flashy graphics may indeed sit well instantly, it can actually be annoying after a while. For visitor retention, use simple yet attractive graphics in solid colors.
3. Write engaging text. Content is also a key factor in a website. Your articles should be concise and the message clear. Avoid any spelling as well as grammar errors. Be as informative as possible.
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