As such, much of the decision-making involved in website development is technical in nature. The logic of the website - the core functions, user experiences, the kind of content management system (CMS), how well content is optimised for search - all have implications for the launch of the website and post-build reporting.
These are all technical areas for discussion.
Also for consideration are limitations of the proposed website implementation. There is no one system which cater all features, so it is important to define the objective of the website.
Designing a website
Many marketers have yet to grasp just how technical website creation has become. They often are short of technical people in their organisation (called 'new media' people), who can advise and guide them through the myriad of technical decision-making.
It is no wonder the internet is littered with stories of sites which never went live, or had to be completely rebuilt because not enough emphasis was placed on technical considerations.
The root of the problem normally rests with too much weight given to the design. Marketing spent a disproportionate amount of time analysing the skins, and not enough time studying the wireframe and technical specifications.
Firestarter have developed a proprietory process to make web development easy for marketers. In three simple stages, Firestarter have improved the success rate of website implementation.
