7 Secrets to Online Lead Generation - Part II
Welcome to the next installment on my two part series about Online Lead Generation.
The following information will help you whether the primary purpose of your website is lead generation or if it is only one part of your marketing purpose.Whichever option you are undertaking your aim is always to answer your lead's subconscious questions and to show them the undeniable value of being in business with you.
The main reason people do investigations online is to avoid personally interacting with others - You need to believe that your prospects as being extremely shy and introverted individuals. They come to you with curiosity, expecting you to understand what they need and to lead them along a comfortable path of enlightenment and delight. Every click represents an unspoken question they hope you will answer.
4. Keep It Need-to-Know
When it comes to forms, ask for as little information as possible. You probably want to request customer information that includes everything from name to shoe size. You can certainly ask for it. But the more information you ask for, the less likely folks are to fork it over.I have found that that the best conversion rates are corelly related to how much and what type of information is requested. And it is no truer than for this prospect driving industry.
You must make sure you give the prospect something in return for the information you want them to give to you.Prospects will not be keen to provide an ounce more of their details than they deem absolutely necessary.
5. Help Them See It
No two ways about it, if visitors can't quickly make visual heads or tails of your content, they won't stick around and you won't generate a lead. Layout matters. Evaluate your copy for scannability and skimmibility. Use eye tracking principles so visitors can find what they expect to find where they expect to find it.
6. Qualify Better
It is your job to help your visitors qualify their needs as soon as they land on your site.When you assist them in doing this and doing it fast then you will make them feel welcome and they will instantly have a sense of rapport with you.Hence, this is why your first landing page or home page and its layout are absolutely crucial.
Of course this is only true for prospects who know what they are looking for. Some people may obviously not be looking to buy anything at that stage.Don't discount them all together, they may be a lead later on.That is why you also must have a system to qualify your leads and determine whether they are really customers or members you are looking for for your business. This is crucial to generating a high quality lead. Quality not quantity is what you need to succeed.Personal branding is extremely effective. Let people know something about where you come from, your business history and what you as a person and leader has to offer to them.
7. Test, Measure, and Optimize
Unless you have a way of tracking your leads and looking at which marketing methods are working better than others then you will be unable to improve on areas which need work.Web analytics to consider include:
Responses: How many folks downloaded your white paper, subscribed to your newsletter, or opted in to your e-mail list?
Number of minutes: How long do visitors stick around?
Reject rates, especially on contact pages: How far to people get into your site before they exit? Is there one are of the site that looks like it puts people off?
Leads-to-close ratio: Is there a connection between perception and satisfaction?
I challenge you to attempt some of these suggestions and see the leads roll in day after day even when you are enjoying yourself out of your office.

Visit me at www.karlievalentine.com and see what my business has to offer and let me coach you to success.

About the author

Karlie Valentine is a mother of 3 from Brisbane Australia. She loves to cook, entertain, travel and spend time with family and friends. She is a home based entrepreneur who loves coaching other serious entrepreneurs to success.