1st Mistake to Avoid: Improper Strategy and Plan of the Website- it is very essential that the idea of the entire website is well developed keeping the target audience in mind. The identification of the audience will enable a designer to create a website that is user friendly and takes care of the usability goals.
2nd Mistake to Avoid: Complex Designs- one of the mistakes that a web designer does is choosing a complex design for the website that is confusing for the user to understand. Selection of a feasible web design will enable the user to navigate easily and comfortably.
3rd Mistake to Avoid: Incongruity of Design and the Theme of the Website- a website is much more than a mere representation of your business on the web. In fact, it is a tool through which you can build your company's brand identity and therefore, having a website that has contradiction between its design and theme will ruin your chances of making a brand identity. For instance, a lawyer firm cannot have a bright colored flashy website like that of music. Hence, always keep the theme in mind while designing a website.
4th Mistake to Avoid: Web Design Lacking From SEO Perspective- it is needless to say that you can gain most of the traffic and customers through search engines and this makes it mandatory for you to have a web design that is SEO friendly.
5th Mistake to Avoid: Non- interactive website design- in these days of extreme technological advancement especially for communication, it is necessary that the website has a design that is interactive. This will attract more visitors and the visitor will also be able to give his or her input too in the website.
6th Mistake to Avoid: Too Much of Scrolling- many a times the web designer overdo the length of the page and hence the visitor needs to scroll a lot. This is highly uncomfortable for the user and therefore, you must always design a website that has not much of scrolling of the pages.
7th Mistake to Avoid: More Number of Clicks- if there are too many clicks to go a particular page then the visitor is bound to get bored with it. Thus have clicks on the website only as per requirements. It shouldn't be too much nor too less.