Why is the book cover important? The phrase "don't judge a book by its cover" was developed keeping in mind fact that most people "DO" form an opinion of something by looking at its surface. No matter how much you explain or how many more statements you give like the one given above, people will not retreat from their nature of judging a book by its cover! After all "first impression is the last impression"…. Visitors getting to your site land on your site's home page. Whatever impression they form by the first look at your website counts a lot. Your home page should be welcoming, just like your actual home. It should be a complete package for the visitor, and MUST contain what they are actually looking for! Here is what you can do to make your home page a killer: Homepage Design Design is the universal attractor of visitors. It has great magical powers that behold the visitor within seconds. A good, neat and clean design is what everyone wants and home pages are given special importance by web designers in terms of designing. All elements on the home page should be neatly placed in an organized layout. Here are some tips to improve your home page design: • Keep target market in mind while designing your homepage • Color scheme and contrasts used should be appealing to the eyes, not hurting • Links should be easily determined by the user, underline or use a different color for links. Additionally, links should be active • Use attractive and meaningful graphics • Keep navigation simple and easy to ensure maximum user satisfaction • Place logo in front of visitors eye view, where it can easily be seen….don't toss it in the background • Avoid using flashy graphics that take long time to download Homepage Content Have you ever examined your site content critically? You are in deep trouble if not! After design, it is actually the content what your visitors really care about. The information, if presented clearly, will increase your credibility and turn your visitors to leads. Updating your website content regularly and making timely changes when required certainly pays of big. Here are simple ABC's on how you can upgrade your content: • Say more using fewer words. Shoot the main point towards user and see how he digs further to explore it. • Whatever you write, make it interesting, arouse questions and present solutions. This will certainly keep the visitor hooked to your site. • Create wise text links to all the important pages of your website Homepage tells what your site is about After someone comes to your site, you won't want them saying "what is this site exactly about?" This is your biggest failure! After having a good design and web copy, can you afford such statements? Certainly not, and you should take good care of this matter. Your home page should instantly tell the visitor what products or services you deal in. Don't leave them wandering. The images, content, and all the elements used on the homepage should reflect your business to the fullest. Contact information: Ok, so you have successfully made your home page great, now don't forget to put your contact information on that main page. The visitors may want to contact you for several reasons; they may want your services, products, subscribe to your site, ask some questions, or give suggestions. Whatever may be the reason, give them some option right there on your home page to get back to you.

About the author

Bryan Williams has worked closely with outsourcing firms in different areas, especially business process outsourcing. He has years of experience with web development outsourcing,outsourcing windows application development,andoffshore custom software development