Nothing beats originality. In a (virtual) place where that very thing is close to nonexistent, you'll get an edge by providing fresh content to your viewers. When I say fresh, I mean fresh; just another rephrase of that famous copy paste from Wikipedia won't do. You can try prodding your brain repeatedly if you can't come up with anything new, or look at some sources of inspiration, like paintings, blogs, quotes, books, and other forms of art and design which can motivate you into making the next multi-million-viewer blog, multi-million-earning company, multi-million-sold product, multi-million in anything you do. It's not really that hard; all you have to do is think to yourself "What haven't I seen before? How can I make people interested in this thing that I haven't seen before and sell it to them for profit or website traffic?" It can be a poem, a song, a layout made using Sitegrinder, or anything at all. If you have problem thinking about stuff like that, you can just go hire somebody to create web content from you. Make sure that he or she doesn't plagiarize other people's works and waste what you are paying him or her by putting several distinguishing phrases from her work to a Google search engine, wrapped in quote tags, and see if there are any other articles that have a resemblance to your web content writer.
Another thing to make sure of is that even though you are striving for originality, keep in mind that all information you put in your site definitely must be factual. Putting on stuff that nobody's heard of before in your site, only to find out that all of it are just fallacies, is not original at all. It really isn't amusing for a person to find out that the 22-year-old, blue eyed, blonde supermodel into foot fetish who had a blog about her encounters with interesting people and Japanese food that they were talking to was actually an overweight man in his fifties, working in a steel factory and spending his idle time typing away lies in a computer. Many people have attempted to do those kinds of things for publicity and fame, and they didn't exactly get the warmest comments from their viewers when the truth was revealed. Learn from their mistakes and don't ever try to attempt a publicity stunt--you'll only get the wrong kind of publicity from doing such a thing.
Finally, never be afraid of showing your true self in the internet. Your life may not be as exciting as so-and-so's life, you may not be as sexy as so-and-so's, and maybe you're a tad bit fatter than so-and-so, but don't let that bother you. You can tell them some things about your life, what you did yesterday, how you enjoyed last year's Christmas, ask them questions like "How can Sitegrinder unlock my web-making prowess?" and so on. The great thing about virtual reality is that it showcases your true self, your personality, and not just your physical person. All that matters is that you are being yourself, not just a carbon copy of everybody else.
