Once your visitors get to your site, they have to want to stay there long enough to actually take some sort of action. You want them to either buy something or give you their email address. Although not everyone would agree, visitors who just take a look at a couple of pages then leave are not going to do much for your bottom line.
Do not depend on people bookmarking your site either. Virtually no one bookmarks sites anymore. That is on their browser. Sure plenty of people participate in social bookmarking, but that is not really to remember a site they liked. It is more to share their finds with others.
In other words, you really want your visitor to either give you their email address or buy something. If they do not do that, at least they could leave with the feeling that your site has content they really liked and that they want to come back. Given the number of sites most people are exposed to, though, do not depend on them ever coming back.
So, here are some tips to help you either make sales or get your visitors email address.
Tip 1: Use an opt-in email form with a giveaway. Decide what kind of information your market really wants. If you are in weight loss, then your market probably wants cutting edge information about losing weight.
If you are in FOREX trading, then it has got to be about how to trade FOREX. You can find this level of information for free on the Internet. You do not have to be a guru for this. All you need to do is to write a three to five page report that outlines a few tips that your market probably wants to know. Then you put an opt-in email form on your website.
Tip 2: Banners Do not Work - Of course, you want to sell stuff through your website. And one 'action' you want your visitor to take is to buy something, either your product or an affiliate product. Although you see a lot of websites with graphic advertisements (usually called banners), banners do not work that well.
What works much, much better is text links. Whether you are sending your buyer to an affiliate offer or to your own offer, text links have been proven, time and time again, to be much more effective than banners.
If you follow just these two tips, you can exponentially increase how much you make from your website! What is even better, is you will be collecting email addresses that you can sell to over and over again!
